Migrating from WordPress to Next.js: ROI Analysis

The Tipping Point

WordPress is popular for a reason. But for an enterprise hitting scale ($10M+ revenue), the cracks start to show. You need performance that only custom web development can provide.

• Performance: You need expensive caching plugins to hit sub-2s load times.
• Security: You are constantly patching plugins to avoid vulnerabilities.

The Financial Argument (ROI)

1. Hosting & Infrastructure Costs

A high-traffic WordPress site requires a beefy VPS. A Next.js site is 'Serverless'. It scales to zero when not in use. We often see hosting bills drop by 60%.

2. Conversion Rate Optimization (CRO)

Walmart found that for every 1 second improvement in load time, conversion rate increased by 2%. Moving to a Headless frontend typically improves Core Web Vitals significantly.

The Migration Process: The 'Strangler Fig' Pattern

You don't need to rebuild everything at once. We use the 'Strangler Fig' pattern.

• Day 1: We launch the new Next.js site on the main domain.
• Day 30: We migrate the Blog content to Sanity.
• Day 60: We shut down the WordPress server.

Conclusion

Headless is not a buzzword; it is an efficiency play.

Calculate your Migration ROI with our team. Book a consultation.