The Unified Commerce Opportunity in Europe (SEPA & i18n)

The Fragmented Market

The European Union is the world's largest single market, but 'Single' is a misnomer. Costs, cultures, and clicks vary wildly from Lisbon to Helsinki. A site that converts at 4% in the UK might convert at 0.5% in Germany if you don't offer the right payment methods.

The Payment Problem (SEPA & Local Methods)

In the US, everyone uses Credit Cards. In Europe, they don't.

• The Netherlands: 60% of payments are 'iDEAL' (Bank Transfer).
• Germany: Massive preference for 'Sofort' and 'Invoice' (Pay Later).
• France: 'Cartes Bancaires' is a specific national network.

If you launch a Shopify store with just Stripe (Visa/Mastercard), you are ignoring half your customers. We integrate Payment Orchestrators (like Adyen or Stripe Connect) that dynamically show the correct payment method based on the user's location.

Internationalization (i18n) Architecture

Serving 24 languages is hard. Doing it with good SEO is harder. You cannot just use Google Translate.

The Subfolder Strategy

We recommend a subfolder structure: `domain.com/fr`, `domain.com/de`. This concentrates your backlink authority on a single domain (perfect for startups) while telling Google exactly which region each page targets.

Hreflang Tags

We automate the generation of `hreflang` tags. This code tells Google: 'This page is the German version of this English page'. It prevents duplicate content penalties and ensures the right user sees the right page.

Google's Guide to Hreflang

VAT & Compliance

Selling digital goods in the EU requires collecting VAT based on the *customer's* location, not your business location. This is a nightmare to calculate manually.

We build integrations with 'Merchant of Record' services (like Paddle or Lemon Squeezy) that handle this tax liability for you, so you don't need to register for tax in 27 countries.

Conclusion

Europe is open for business, but only if you respect its diversity. A 'One Size Fits All' US-style site will fail.

We build Unified Commerce platforms that feel local in every country.

Expand your E-commerce empire across Europe.