Programmatic SEO: How to Rank for 10,000 Keywords in Australia

The Australian Search Landscape

Australia is a unique market for SEO. It is geographically vast but 85% of the population lives in a handful of coastal cities. However, service businesses operate locally. A user in Parramatta doesn't search for 'Plumber'; they search for 'Plumber Parramatta'.

This creates a 'Long Tail' keyword opportunity. Individually, these keywords have low volume (10-50 searches/month). But collectively? There are thousands of suburbs in Australia. If you rank #1 for 'Service + Suburb' across 2,000 suburbs, you are looking at 50,000+ high-intent visitors a month.

What is Programmatic SEO?

Traditional SEO is manual: You write one blog post, target one keyword, publish, and pray. It scales linearly with effort.

Programmatic SEO (pSEO) is exponential. We build a 'Page Template' in Next.js, and then we feed it a database of variables. We use code to generate thousands of unique pages.

Read Next.js documentation on Dynamic Routes

The Strategy: Database of Truth

To execute this in Australia, we start with Data. We compile a database of Australian locations:

• Variable: {City} (e.g., Sydney)
• Variable: {Suburb} (e.g., Surry Hills)
• Variable: {Postcode} (e.g., 2010)
• Variable: {Local Landmark} (e.g., Central Station)

We then combine this with your Service Data:

• Variable: {Service} (e.g., Emergency Plumbing)
• Variable: {Price} (e.g., $0 Callout)
• Variable: {USP} (e.g., Arrives in 1 hour)

The Implementation: Next.js + Sanity

We don't use WordPress plugins for this; they crash the database. We use Next.js Dynamic Routes (`/service/[location]/page.tsx`).

Sanity Construction

In Sanity, we create a schema for `landingPageTemplate`. This allows your marketing team to write the 'Skeleton' content. We then have a script that permutes this template with our Location Database.

Internal Linking (The Graph)

The biggest risk with pSEO is 'Orphan Pages'—pages that exist but are not linked to. Google hates orphans. We build a 'Hub and Spoke' linking structure.

We create a 'Sydney' hub page that links to 'Surry Hills', 'Newtown', 'Bondi', etc. And 'Surry Hills' links back to 'Sydney'. This web of links distributes your Domain Authority (DR) evenly across all 10,000 pages.

Avoiding the 'Thin Content' Penalty

Google is smart. If you just find-and-replace the city name, you will get hit by the 'SpamBrain' update. To avoid this, we modify the content programmatically:

• Use OpenAI API to rewrite the intro paragraph for each page to make it unique.
• Inject dynamic local data (e.g., 'Serving the 15,000 residents of Surry Hills').
• Embed unique maps and driving directions for that specific suburb.

Case Study: National Pest Control

We applied this to a Pest Control franchise. They had 1 website. We expanded it to 4,500 suburb-specific pages.

Within 6 months, they were ranking in the Top 3 results for 3,800 different keywords.

• Organic Traffic: +850%
• Cost Per Lead: Dropped from $45 (Ads) to $4 (SEO).
• Revenue: Added $2.1M in annualized revenue.

Conclusion

If you are a national service business in Australia, you are sitting on a goldmine. Your customers are searching locally. Are you showing up?

Programmatic SEO is the weapon of distinct advantage. Let us build your engine.

Start your Programmatic Campaign in Australia.